Step 1. Choose your Digital Marketing Solution

Velocity is offered exclusively to SFN members in four options: Lite, Prime, Premium, and Platinum. Each solution features lead-generating Web, Social and More advantages that drive consumers to your store all year. Plus, add-on digital marketing services to help drive more business!

Lite

100% BDF

An SFN, localized leads program built for the smaller flooring dealer.

Prime

100% BDF

Perfect for the flooring dealer looking for a custom website, fresh content, improved SEO, and additional brands to promote.

Premium

100% BDF

Our most popular program, Premium is tailor-made for retailers looking to grow their business through a more extensive selection of flooring and other products.

Platinum

100% BDF

Our crown jewel, Platinum is for the retailer that wants it all: multiple flooring options, multiple categories, and multiple locations, all hyper-focused to create maximum impact.

Velocity Plan Details

 

 
  •  
  • CATALOGS

  • SHAW Catalogs
  • Additional Integrated Catalogs
  • Brand List
  • ROOMVO Room Visualization
  •  
  • WEBSITE DESIGN

  • Website Focus
  • SFN Designed Template
  • Custom Designed Site
  •  
  • ADD-ON SERVICE(S)

  •  
  • PROMOTIONS

  • Shaw National Sales
  • Year-Round Velocity Promotions
  • Custom Promotions
  •  
  • LEAD GENERATION ACTIONS

  •  
  • EMAIL AUTOMATION

  • Auto Email Response
  • Email Drip Response
  •  
  • VELOCITY LEAD MANAGEMENT

  •  
  • CRM LEAD INTEGRATIONS

  • QFloors
  • RFMS
  • Others Available
  •  
  • DASHBOARD / ANALYTICS

  • INSIGHT Dashboard
  • Strategy
  •  
  • SUPPORT

  • Email & Phone
  • Account Management
  •  
  • RATINGS & REVIEWS

  • Website Reviews by SWELL
  • SWELL Review Management
  • Web Chat & Text Messaging
  •  
  • SEO

  • Shaw Content Optimization
  • Technical Optimization (all pages)
  • Custom Content Optimization Package
  •  
  • CALL TRACKING

  • Phone Leads
  • Recording - subject to monthly maximum
  • Transcription
  •  
  • RUGS.SHOP ECOMMERCE

  •  
  • ACCEPT ONLINE PAYMENTS

  • Credit Card Processing, SWELL or Mountaintop*
  • Apply for financing
  • E-commerce ready
  •  
  • SOCIAL CONTENT

  • Social media links
  • Promoboxx Content
  • Shaw National Sales
  • Year-Round Velocity Promotions
  •  
  • SHAW / SFN CONTENT

  • BLOG CONTENT (SEO)

  • PODIUM DISPLAY PROMOTIONS

  • SAMPLES-APP

  • COMMERCIAL FLOORING

  • ADDITIONAL CONTENT CATEGORIES

  • SFN WEBSITE LISTING

  • ACCESSIBILITY

  •  
  • SETUP (one-time)

  •  
  •  

LITE

$350
  •    
  • CATALOGS

     
  • SHAW Catalogs
  • Additional Integrated Catalogs
  • Brand List
  • ROOMVO Room Visualization
  •    
  • WEBSITE DESIGN

     
  • Website Focus Flooring
  • SFN Designed Template
  • Custom Designed Site
  •    
  • ADD-ON SERVICE(S)

  •    
  • PROMOTIONS

     
  • Shaw National Sales
  • Year-Round Velocity Promotions
  • Custom Promotions
  •    
  • LEAD GENERATION ACTIONS

    3 Lead Forms
  •    
  • EMAIL AUTOMATION

     
  • Auto Email Response
  • Email Drip Response
  •    
  • VELOCITY LEAD MANAGEMENT

  •    
  • CRM LEAD INTEGRATIONS

     
  • QFloors
  • RFMS
  • Others Available
  •    
  • DASHBOARD / ANALYTICS

     
  • INSIGHT Dashboard
  • Strategy
  •    
  • SUPPORT

     
  • Email & Phone
  • Account Management
  •    
  • RATINGS & REVIEWS

     
  • Website Reviews by SWELL
  • SWELL Review Management Additional
  • Web Chat & Text Messaging
  •    
  • SEO

     
  • Shaw Content Optimization
  • Technical Optimization (all pages)
  • Custom Content Optimization Package
  •    
  • CALL TRACKING

     
  • Phone Leads
  • Recording - subject to monthly maximum
  • Transcription
  •    
  • RUGS.SHOP ECOMMERCE

  •    
  • ACCEPT ONLINE PAYMENTS

     
  • Credit Card Processing, SWELL or Mountaintop*
  • Apply for financing
  • E-commerce ready
  •    
  • SOCIAL CONTENT

     
  • Social media links
  • Promoboxx Content
  • Shaw National Sales
  • Year-Round Velocity Promotions Quarterly
  •    
  • SHAW / SFN CONTENT

  • BLOG CONTENT (SEO)

  • PODIUM DISPLAY PROMOTIONS

  • SAMPLES-APP

  • COMMERCIAL FLOORING

  • ADDITIONAL CONTENT CATEGORIES

  • SFN WEBSITE LISTING

  • ACCESSIBILITY

  •    
  • SETUP (one-time)

    $399 SETUP
  •    
  •   $350 / MO
  •  
  •  

PRIME

$750
  •    
  • CATALOGS

     
  • SHAW Catalogs
  • Additional Integrated Catalogs +1 Manufacturer per Category
  • Brand List
  • ROOMVO Room Visualization
  •    
  • WEBSITE DESIGN

     
  • Website Focus Flooring
  • SFN Designed Template
  • Custom Designed Site
  •    
  • ADD-ON SERVICE(S)

    Choose 1
  •    
  • PROMOTIONS

     
  • Shaw National Sales
  • Year-Round Velocity Promotions
  • Custom Promotions
  •    
  • LEAD GENERATION ACTIONS

    4 Lead Forms
  •    
  • EMAIL AUTOMATION

     
  • Auto Email Response
  • Email Drip Response
  •    
  • VELOCITY LEAD MANAGEMENT

  •    
  • CRM LEAD INTEGRATIONS

     
  • QFloors
  • RFMS
  • Others Available
  •    
  • DASHBOARD / ANALYTICS

     
  • INSIGHT Dashboard
  • Strategy Quarterly Calls
  •    
  • SUPPORT

     
  • Email & Phone
  • Account Management
  •    
  • RATINGS & REVIEWS

     
  • Website Reviews by SWELL
  • SWELL Review Management Additional
  • Web Chat & Text Messaging
  •    
  • SEO

     
  • Shaw Content Optimization
  • Technical Optimization (all pages)
  • Custom Content Optimization Package Additional
  •    
  • CALL TRACKING

     
  • Phone Leads
  • Recording - subject to monthly maximum
  • Transcription
  •    
  • RUGS.SHOP ECOMMERCE

  •    
  • ACCEPT ONLINE PAYMENTS

     
  • Credit Card Processing, SWELL or Mountaintop*
  • Apply for financing
  • E-commerce ready
  •    
  • SOCIAL CONTENT

     
  • Social media links
  • Promoboxx Content
  • Shaw National Sales
  • Year-Round Velocity Promotions
  •    
  • SHAW / SFN CONTENT

  • BLOG CONTENT (SEO)

    1 Blog / Month
  • PODIUM DISPLAY PROMOTIONS

  • SAMPLES-APP

  • COMMERCIAL FLOORING

  • ADDITIONAL CONTENT CATEGORIES

  • SFN WEBSITE LISTING

  • ACCESSIBILITY

  •    
  • SETUP (one-time)

    $1,700 SETUP
  •    
  •   $750 / MO
  •  
  •  

PLATINUM

$1700
  •    
  • CATALOGS

     
  • SHAW Catalogs
  • Additional Integrated Catalogs + Unlimited Manufacturers
  • Brand List
  • ROOMVO Room Visualization
  •    
  • WEBSITE DESIGN

     
  • Website Focus + Other Services
  • SFN Designed Template
  • Custom Designed Site
  •    
  • ADD-ON SERVICE(S)

    Choose 3
  •    
  • PROMOTIONS

     
  • Shaw National Sales
  • Year-Round Velocity Promotions
  • Custom Promotions Add-On
  •    
  • LEAD GENERATION ACTIONS

    UNLIMITED LEAD FORMS
  •    
  • EMAIL AUTOMATION

     
  • Auto Email Response
  • Email Drip Response + 5 Email Drip Responses
  •    
  • VELOCITY LEAD MANAGEMENT

  •    
  • CRM LEAD INTEGRATIONS

     
  • QFloors
  • RFMS
  • Others Available
  •    
  • DASHBOARD / ANALYTICS

     
  • INSIGHT Dashboard
  • Strategy + Quarterly Strategy Sessions
  •    
  • SUPPORT

     
  • Email & Phone
  • Account Management
  •    
  • RATINGS & REVIEWS

     
  • Website Reviews by SWELL
  • SWELL Review Management
  • Web Chat & Text Messaging
  •    
  • SEO

     
  • Shaw Content Optimization
  • Technical Optimization (all pages)
  • Custom Content Optimization Package Additional
  •    
  • CALL TRACKING

     
  • Phone Leads
  • Recording - subject to monthly maximum
  • Transcription
  •    
  • RUGS.SHOP ECOMMERCE

  •    
  • ACCEPT ONLINE PAYMENTS

     
  • Credit Card Processing, SWELL or Mountaintop*
  • Apply for financing
  • E-commerce ready Additional
  •    
  • SOCIAL CONTENT

     
  • Social media links
  • Promoboxx Content
  • Shaw National Sales
  • Year-Round Velocity Promotions
  •    
  • SHAW / SFN CONTENT

  • BLOG CONTENT (SEO)

    3 Blogs / Month
  • PODIUM DISPLAY PROMOTIONS

  • SAMPLES-APP

  • COMMERCIAL FLOORING

  • ADDITIONAL CONTENT CATEGORIES

    Unlimited Content Categories
  • SFN WEBSITE LISTING

  • ACCESSIBILITY

  •    
  • SETUP (one-time)

    $3,500 SETUP
  •    
  •   $1,700 / MO
  •  
  •  

* with approval

Add-On Services

Included with package

 

 
  • WEBSITE ADD-ONS

  • Career & Job Posting
  • Custom Payment Integration
  • Shop at Home (Scheduler)
  • Custom Promos
  • Social Feed (Embed)
  • IP / Store Finder
  • In-Stock
  • Additional CRM Integration
  • CONTENT CATEGORIES

  • SWELL CUSTOMER ENGAGEMENT

  • Display Reviews
  • Generate Reviews
  • Webchat
  • Scheduling
  • Text Messaging
  • Surveys
  • Payments
  • COMPLETE SWELL UPGRADE

LITE

  • WEBSITE ADD-ONS

  • Career & Job Posting
  • Custom Payment Integration
  • Shop at Home (Scheduler)
  • Custom Promos
  • Social Feed (Embed)
  • IP / Store Finder
  • In-Stock
  • Additional CRM Integration
  • CONTENT CATEGORIES

    N/A
  • SWELL CUSTOMER ENGAGEMENT

  • Display Reviews
  • Generate Reviews
  • Webchat
  • Scheduling
  • Text Messaging
  • Surveys
  • Payments
  • COMPLETE SWELL UPGRADE

    UPGRADE: $150/month/location

  • + $125/month/per add'l location

PRIME

  • WEBSITE ADD-ONS

    CHOOSE 1
  • Career & Job Posting
  • Custom Payment Integration
  • Shop at Home (Scheduler)
  • 1 Location
  • Custom Promos
  • Social Feed (Embed)
  • IP / Store Finder
  • In-Stock
  • Additional CRM Integration N/A
  • CONTENT CATEGORIES

    Additional
  • SWELL CUSTOMER ENGAGEMENT

  • Display Reviews
  • Generate Reviews
  • Webchat
  • Scheduling
  • Text Messaging
  • Surveys
  • Payments
  • COMPLETE SWELL UPGRADE

    UPGRADE: $150/month/location

  • + $125/month/per add'l location

PREMIUM

  • WEBSITE ADD-ONS

    CHOOSE 2
  • Career & Job Posting
  • Custom Payment Integration
  • Shop at Home (Scheduler)
  • 2 Locations
  • Custom Promos 1 Promo/Year
  • Social Feed (Embed)
  • IP / Store Finder
  • In-Stock
  • Automated In-stock wtih QFloors or RFMS

  • Client Maintained Data (additional)

  • Additional CRM Integration

    Available, ask about other options

  • CONTENT CATEGORIES

    Choose 3 Categories
  • Cabinets, Countertops, Paint, Window Treatments, Kitchen & Bath, Remodeling, Commercial Services, Hardware/DIY, Interior Design Services, Lighting, Furniture, SHAW Sports Turf

  • SWELL CUSTOMER ENGAGEMENT

    Review Management - 1 Location
  • Display Reviews
  • Generate Reviews
  • Webchat
  • Scheduling
  • Text Messaging
  • Surveys
  • Payments
  • COMPLETE SWELL UPGRADE

    UPGRADE: $150/month/location

  • + $125/month/per add'l location

PLATINUM

  • WEBSITE ADD-ONS

    CHOOSE 3
  • Career & Job Posting
  • Custom Payment Integration
  • Shop at Home (Scheduler)
  • Multiple Locations
  • Custom Promos 1 Promo/Year
  • Social Feed (Embed)
  • IP / Store Finder
  • In-Stock
  • Automated In-stock wtih QFloors or RFMS

  • Client Maintained Data (additional)

  • Additional CRM Integration

    Available, ask about other options

  • CONTENT CATEGORIES

    Unlimited Categories
  • Cabinets, Countertops, Paint, Window Treatments, Kitchen & Bath, Remodeling, Commercial Services, Hardware/DIY, Interior Design Services, Lighting, Furniture, SHAW Sports Turf

  • SWELL CUSTOMER ENGAGEMENT

    Complete Swell Solution - 1 Location
  • Display Reviews
  • Generate Reviews
  • Webchat
  • Scheduling
  • Text Messaging
  • Surveys
  • Payments
  • COMPLETE SWELL UPGRADE
  • + $125/month/per add'l location

Bonus* Business Management Software

 

 
  • Business Management Software
  • Invoicing
  • Inventory
  • Job Costing
  • Product Catalogs / B2B
  • Catalog Pricing
  • Quotes / Sales Orders
  • Purchase Orders
  • Accounting via Quickbooks Online
  • Additional Integrations Available
  • Credit Card Processing**
  • *Must sign up at convention and put in use by March 1, 2023. **Usage covers 3 User Licence after 6 months

LITE

  • Business Management Software Included
  • Invoicing
  • Inventory
  • Job Costing
  • Product Catalogs / B2B
  • Catalog Pricing
  • Quotes / Sales Orders
  • Purchase Orders
  • Accounting via Quickbooks Online
  • Additional Integrations Available
  • Credit Card Processing**
  • *Must sign up at convention and put in use by March 1, 2023. **Usage covers 3 User Licence after 6 months  

  • 3 User License & Training
  • First 6 months included, a   $1700+ Value

PRIME

  • Business Management Software Included
  • Invoicing
  • Inventory
  • Job Costing
  • Product Catalogs / B2B
  • Catalog Pricing
  • Quotes / Sales Orders
  • Purchase Orders
  • Accounting via Quickbooks Online
  • Additional Integrations Available
  • Credit Card Processing**
  • *Must sign up at convention and put in use by March 1, 2023. **Usage covers 3 User Licence after 6 months  

  • 3 User License & Training
  • First 6 months included, a   $1700+ Value

PREMIUM

  • Business Management Software To be quoted
  • Invoicing
  • Inventory
  • Job Costing
  • Product Catalogs / B2B
  • Catalog Pricing
  • Quotes / Sales Orders
  • Purchase Orders
  • Accounting via Quickbooks Online
  • Additional Integrations Available
  • Credit Card Processing**

PLATINUM

  • Business Management Software To be quoted
  • Invoicing
  • Inventory
  • Job Costing
  • Product Catalogs / B2B
  • Catalog Pricing
  • Quotes / Sales Orders
  • Purchase Orders
  • Accounting via Quickbooks Online
  • Additional Integrations Available
  • Credit Card Processing**

Some of our Partners

promoboxx
roomvo
Qfloors
RFMS
samples-app
swell
meta -certified-company
google-partner

Step 2. Choose Your Advertising Plan

Velocity offers custom advertising plans and can also customize a plan for your store.
While larger plans result in more leads, selecting the plan that best fits your budget is important to us. Advertising plans start at $500/mo for Google Ads or Social Media channels like Facebook or Instagram. Add-on other advertising channels in the future, including Streaming Ads (OTT), Geofencing, Google My Business Ads, YouTube, TikTok, and more.

$500/month

$250 SETUP FEE

0

$750/month

$250 SETUP FEE

0

$1,000+/month

$400 SETUP FEE

0

CUSTOM

Advertising Campaigns

0

When it comes to determining your budget, the U.S. Small Business Administration recommends budgeting 7% - 8% of gross revenues for marketing. According to Emarketer, 47% of that budget should be devoted to digital advertising.

Step 3. Select Additional Services

Only Velocity offers SFN members an entire marketing agency and services as your partner. And any or all of these services can be added at any time (priced by service). From Geofencing to OTT Streaming Ads to Google My Business services, the Velocity team is ready to help implement all your digital marketing plans.

Advertising Services

  • ads

    GOOGLE ADS

    Complete Google Ads targeted to your customer, in their neighborhoods, communities and cities you serve.

  • social

    SOCIAL ADVERTISING

    Serve Facebook, Instagram, Pinterest and TikTok ads. Custom social marketing posting and advertising campaigns available.

  • learGen

    GEO-FENCING

    Build a "virtual fence" around your competitor and target their customers to drive them to your store(s)!

  • OTT ADVERTISING

    Over-the-Top Digital Video Advertising (Streaming Ads) reaches in-market customers over the devices and apps they're watching video on today.

Marketing Services

  • emailResponders

    EMAIL / TEXT

    Customer email marketing, text messaging alerts and communications to your customers.

  • design

    CONTENT MARKETING

    Custom content: blog posts, custom promotions, custom landing pages and more.

  • SEO

    SEO PACKAGES

    Complete SEO packages with keywords strategies, content, technical structure, directory listings, optimizations, more.

  • Ecommerce

    ECOMMERCE

    A website add-on option available on Premium and Platinum sites. Schedule a meeting with our team today to see if this is right for you.

  • GOOGLE MY BUSINESS

    Manage & optimize your business listings by location every month by updating promos, postings, photos and more.

  • VIRTUAL HOME SERVICE

    Real-time video & audio chat with advance customer service tools. Helps power your virtual sales and client support. Learn more at vhs.live.

  • Swell

    SWELL

    Power review management, chat, messaging, scheduling, payments and more.

  • SamplesApp

    SAMPLESAPP

    An all-inclusive app specifically designed for flooring retailers to better manage, track and report showroom flooring samples.

ready-to-get-started