Step 1. Choose your Digital Marketing Solution
Lite
100% BDF
An SFN, localized leads program built for the smaller flooring dealer.
Prime
100% BDF
Perfect for the flooring dealer looking for a custom website, fresh content, improved SEO, and additional brands to promote.
Premium
100% BDF
Our most popular program, Premium is tailor-made for retailers looking to grow their business through a more extensive selection of flooring and other products.
Platinum
100% BDF
Our crown jewel, Platinum is for the retailer that wants it all: multiple flooring options, multiple categories, and multiple locations, all hyper-focused to create maximum impact.
Velocity Plan Details
DESIGN
- Website Focus
- SFN Designed Template
- Custom Designed Site
CATALOGS
- SHAW Catalogs
Additional Integrated Catalogs
- Brand List
- Room Visualization
ADD-ON SERVICE(S)
CONTENT & SEO
- Shaw SFN Content
- Shaw Brand Pages
Shaw Enhanced Product Pages
- Shaw Content Optimization
Technical SEO Optimization (all pages)
- Blog(s)
- Commercial Flooring
Custom Content Optimization Package
ADDITIONAL CONTENT CATEGORIES
PROMOTIONS
- Shaw National Sales
Year-Round Velocity Promotions
- Custom Promotions
- Podium Display Promotion
LEAD GENERATION ACTIONS
EMAIL AUTOMATION
- Auto Email Response
- Email Drip Response
CALL TRACKING
- Phone Leads
Recording - subject to monthly maximum
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- BMS/Rollmaster
- Others Available
VELOCITY LEAD MANAGEMENT
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- Strategy
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews
- Review Management
- Web Chat & Text Messaging
FINANCING / ONLINE PAYMENTS
- Apply for Financing
- Credit Card Processing
- E-Commerce Ready
SOCIAL CONTENT
- National Sales
Year-Round Velocity Promotions
RUGS.SHOP ECOMMERCE
SAMPLES-APP
ACCESSIBILITY PAGE
SFN WEBSITE LISTING
SETUP (one-time)
LITE
DESIGN
- Website FocusFlooring
- SFN Designed Template
- Custom Designed Site
CATALOGS
- SHAW Catalogs
Additional Integrated Catalogs
- Brand List
- Room Visualization
ADD-ON SERVICE(S)
CONTENT & SEO
- Shaw SFN Content
- Shaw Brand Pages
Shaw Enhanced Product Pages
- Shaw Content Optimization
Technical SEO Optimization (all pages)
- Blog(s)
- Commercial Flooring
Custom Content Optimization Package
ADDITIONAL CONTENT CATEGORIES
PROMOTIONS
- Shaw National Sales
Year-Round Velocity Promotions
- Custom Promotions
- Podium Display Promotion
LEAD GENERATION ACTIONS
3 Lead FormsEMAIL AUTOMATION
- Auto Email Response
- Email Drip Response
CALL TRACKING
- Phone Leads
Recording - subject to monthly maximum
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- BMS/Rollmaster
- Others Available
VELOCITY LEAD MANAGEMENT
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- Strategy
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews
- Review ManagementAdditional
- Web Chat & Text MessagingAdditional
FINANCING / ONLINE PAYMENTS
- Apply for Financing
- Credit Card Processing
- E-Commerce Ready
SOCIAL CONTENT
- National Sales
Year-Round Velocity Promotions
QuarterlyRUGS.SHOP ECOMMERCE
SAMPLES-APP
ACCESSIBILITY PAGE
SFN WEBSITE LISTING
SETUP (one-time)
$399 SETUP- $350/MO
PRIME
DESIGN
- Website FocusFlooring
- SFN Designed Template
- Custom Designed Site
CATALOGS
- SHAW Catalogs
Additional Integrated Catalogs
+5 Manufacturers per Category- Brand List
- Room Visualization
ADD-ON SERVICE(S)
Choose 1CONTENT & SEO
- Shaw SFN Content
- Shaw Brand Pages
Shaw Enhanced Product Pages
- Shaw Content Optimization
Technical SEO Optimization (all pages)
- Blog(s)1 Blog / Month
- Commercial Flooring
Custom Content Optimization Package
AdditionalADDITIONAL CONTENT CATEGORIES
PROMOTIONS
- Shaw National Sales
Year-Round Velocity Promotions
- Custom Promotions
- Podium Display Promotion
LEAD GENERATION ACTIONS
4 Lead FormsEMAIL AUTOMATION
- Auto Email Response
- Email Drip Response
CALL TRACKING
- Phone Leads
Recording - subject to monthly maximum
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- BMS/Rollmaster
- Others Available
VELOCITY LEAD MANAGEMENT
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- StrategyQuarterly Calls
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews
- Review Management Additional
- Web Chat & Text MessagingAdditional
FINANCING / ONLINE PAYMENTS
- Apply for Financing
- Credit Card Processing
- E-Commerce Ready
SOCIAL CONTENT
- National Sales
Year-Round Velocity Promotions
RUGS.SHOP ECOMMERCE
SAMPLES-APP
ACCESSIBILITY PAGE
SFN WEBSITE LISTING
SETUP (one-time)
$1,700 SETUP- $750/MO
PREMIUM
DESIGN
- Website Focus+ Other Services
- SFN Designed Template
- Custom Designed Site
CATALOGS
- SHAW Catalogs
Additional Integrated Catalogs
Unlimited- Brand List
- Room Visualization
ADD-ON SERVICE(S)
Choose 2CONTENT & SEO
- Shaw SFN Content
- Shaw Brand Pages
Shaw Enhanced Product Pages
- Shaw Content Optimization
Technical SEO Optimization (all pages)
- Blog(s)2 Blogs / Month
- Commercial Flooring
Custom Content Optimization Package
AdditionalADDITIONAL CONTENT CATEGORIES
3 Content CategoriesPROMOTIONS
- Shaw National Sales
Year-Round Velocity Promotions
- Custom PromotionsAdd-On
- Podium Display Promotion
LEAD GENERATION ACTIONS
6 Lead FormsEMAIL AUTOMATION
- Auto Email Response
- Email Drip Response+ 3 Email Drip Responses
CALL TRACKING
- Phone Leads
Recording - subject to monthly maximum
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- BMS/Rollmaster
- Others Available
VELOCITY LEAD MANAGEMENT
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- StrategyMonthly Calls
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews
- Review Management
- Web Chat & Text MessagingAdditional
FINANCING / ONLINE PAYMENTS
- Apply for Financing
- Credit Card Processing
- E-Commerce ReadyAdditional
SOCIAL CONTENT
- National Sales
Year-Round Velocity Promotions
RUGS.SHOP ECOMMERCE
SAMPLES-APP
ACCESSIBILITY PAGE
SFN WEBSITE LISTING
SETUP (one-time)
$2,900 SETUP- $1150/MO
PLATINUM
DESIGN
- Website Focus+ Other Services
- SFN Designed Template
- Custom Designed Site
CATALOGS
- SHAW Catalogs
Additional Integrated Catalogs
Unlimited- Brand List
- Room Visualization
ADD-ON SERVICE(S)
Choose 3CONTENT & SEO
- Shaw SFN Content
- Shaw Brand Pages
Shaw Enhanced Product Pages
- Shaw Content Optimization
Technical SEO Optimization (all pages)
- Blog(s)3 Blogs / Month
- Commercial Flooring
Custom Content Optimization Package
AdditionalADDITIONAL CONTENT CATEGORIES
UnlimitedPROMOTIONS
- Shaw National Sales
Year-Round Velocity Promotions
- Custom PromotionsAdd-On
- Podium Display Promotion
LEAD GENERATION ACTIONS
Unlimited Lead FormsEMAIL AUTOMATION
- Auto Email Response
- Email Drip Response+ 5 Email Drip Responses
CALL TRACKING
- Phone Leads
Recording - subject to monthly maximum
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- BMS/Rollmaster
- Others Available
VELOCITY LEAD MANAGEMENT
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- StrategyQuarterly Strategy Sessions
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews
- Review Management
- Web Chat & Text Messaging
FINANCING / ONLINE PAYMENTS
- Apply for Financing
- Credit Card Processing
- E-Commerce ReadyAdditional
SOCIAL CONTENT
- National Sales
Year-Round Velocity Promotions
RUGS.SHOP ECOMMERCE
SAMPLES-APP
ACCESSIBILITY PAGE
SFN WEBSITE LISTING
SETUP (one-time)
$3,500 SETUP- $1700/MO
* with approval
Add-On Features
Included with package
WEBSITE ADD-ONS
- Career & Job Postings
- Custom Payment Integration
- Shop at Home (Scheduler)
- Specials / In-Stock Page
- In-Stock Catalog
- Custom Promos
- IP / Store Finder
- Additional CRM Integration
CONTENT CATEGORIES
CUSTOMER ENGAGEMENT
- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
UPGRADE
LITE
WEBSITE ADD-ONS
- Career & Job Postings
- Custom Payment Integration
- Shop at Home (Scheduler)
- Specials / In-Stock Page
- In-Stock Catalog
- Custom Promos
- IP / Store Finder
- Additional CRM Integration
CONTENT CATEGORIES
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
CUSTOMER ENGAGEMENT
- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
UPGRADE
$150/month/location+$125/month/per add'l location
PRIME
WEBSITE ADD-ONS
Choose 1- Career & Job Postings
- Custom Payment Integration
- Shop at Home (Scheduler)1 Location
- Specials / In-Stock Page
- In-Stock Catalog
- Custom Promos
- IP / Store Finder
- Additional CRM IntegrationAdditional
CONTENT CATEGORIES
Additional- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
CUSTOMER ENGAGEMENT
- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
UPGRADE
$150/month/location+$125/month/per add'l location
PREMIUM
WEBSITE ADD-ONS
Choose 2- Career & Job Postings
- Custom Payment Integration
- Shop at Home (Scheduler)2 Locations
- Specials / In-Stock Page
- In-Stock Catalog
- Custom Promos1 Promo/Year
- IP / Store Finder
- Additional CRM Integration
CONTENT CATEGORIES
Choose 3 Categories- Cabinets
- Countertops
- Paint
- Window Treatments
- Kitchen & Bath
- Remodeling
- Commercial Services
- Hardware/DIY
- Interior Design Services
- Lighting
- Furniture
- SHAW Sports Turf
CUSTOMER ENGAGEMENT
- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
UPGRADE
$150/month/location+$125/month/per add'l location
PLATINUM
WEBSITE ADD-ONS
Choose 3- Career & Job Postings
- Custom Payment Integration
- Shop at Home (Scheduler)Multiple Locations
- Specials / In-Stock Page
- In-Stock Catalog
- Custom Promos1 Promo/Year
- IP / Store Finder
- Additional CRM Integration
CONTENT CATEGORIES
Unlimited Categories- Cabinets
- Countertops
- Paint
- Window Treatments
- Kitchen & Bath
- Remodeling
- Commercial Services
- Hardware/DIY
- Interior Design Services
- Lighting
- Furniture
- SHAW Sports Turf
CUSTOMER ENGAGEMENT
- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
UPGRADE
+$125/month/per add'l location
Some of our Partners
Step 2. Choose Your Advertising Plan
Velocity offers custom advertising plans and can also customize a plan for your store.
The SFN Velocity marketing team can implement a blended advertising approach across channels including Google Ads, Facebook and Instagram. With larger budgets, additional channels can be included such as Bing, YouTube, TikTok and other campaigns including Geo-fencing, Streaming Ads (OTT), and Programmatic Ads. Packages start as low as $500/mo per channel (**plus management fee).
$500/month
$250 SETUP FEE
$750/month
$250 SETUP FEE
$1,000+/month
$400 SETUP FEE
CUSTOM
Advertising Campaigns
When it comes to determining your budget, the U.S. Small Business Administration recommends budgeting 7% - 8% of gross revenues for marketing. According to Emarketer, 47% of that budget should be devoted to digital advertising.
Step 3. Select Additional Services
Only Velocity offers SFN members an entire marketing agency and services as your partner. And any or all of these services can be added at any time (priced by service). From Geofencing to OTT Streaming Ads to Google My Business services, the Velocity team is ready to help implement all your digital marketing plans.
Advertising Services
GOOGLE ADS
Complete Google Ads targeted to your customer, in their neighborhoods, communities and cities you serve.
SOCIAL ADVERTISING
Serve Facebook, Instagram and Pinterest ads. Custom social marketing available.
OTT ADVERTISING
Over-the-top digital video advertising reaches in-market customers over the devices and apps they’re watching video on today.
GEO-FENCING
Build a virtual fence around your competitors and/or neighborhoods and target customers to drive them to your store(s).
Marketing Services
GOOGLE MY BUSINESS
Manage & optimize your business listings by location every month by updating promos, postings, photos and more.
SEO PACKAGES
Complete SEO packages with keywords strategies, content, technical structure, directory listings, optimizations and more.
EMAIL / TEXT
Customer email marketing, text messaging alerts and communications to your customers.
CONTENT MARKETING
Custom content: blog posts, custom promotions, custom landing pages and more.
CHAT, MESSAGING AND REVIEWS
Power review management, chat, messaging, scheduling and more.
SAMPLESAPP
An all-inclusive app specifically designed for flooring retailers to better manage, track and report showroom flooring samples.
ECOMMERCE
A website add-on option available on Premium and Platinum sites. Schedule a meeting with our team today to see if this is right for you.
