Step 1. Choose your Digital Marketing Solution
Lite
100% BDF
An SFN, localized leads program built for the smaller flooring dealer.
Prime
100% BDF
Perfect for the flooring dealer looking for a custom website, fresh content, improved SEO, and additional brands to promote.
Premium
100% BDF
Our most popular program, Premium is tailor-made for retailers looking to grow their business through a more extensive selection of flooring and other products.
Platinum
100% BDF
Our crown jewel, Platinum is for the retailer that wants it all: multiple flooring options, multiple categories, and multiple locations, all hyper-focused to create maximum impact.
Velocity Plan Details
CATALOGS
- SHAW Catalogs
- Additional Integrated Catalogs
- Brand List
- ROOMVO Room Visualization
WEBSITE DESIGN
- Website Focus
- SFN Designed Template
- Custom Designed Site
ADD-ON SERVICE(S)
PROMOTIONS
- Shaw National Sales
- Year-Round Velocity Promotions
- Custom Promotions
LEAD GENERATION ACTIONS
EMAIL AUTOMATION
- Auto Email Response
- Email Drip Response
VELOCITY LEAD MANAGEMENT
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- Others Available
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- Strategy
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews by SWELL
- SWELL Review Management
- Web Chat & Text Messaging
SEO
- Shaw Content Optimization
- Technical Optimization (all pages)
- Custom Content Optimization Package
CALL TRACKING
- Phone Leads
- Recording - subject to monthly maximum
- Transcription
RUGS.SHOP ECOMMERCE
ACCEPT ONLINE PAYMENTS
- Credit Card Processing, SWELL or Mountaintop*
- Apply for financing
- E-commerce ready
SOCIAL CONTENT
- Social media links
- Promoboxx Content
- Shaw National Sales
- Year-Round Velocity Promotions
SHAW / SFN CONTENT
BLOG CONTENT (SEO)
PODIUM DISPLAY PROMOTIONS
SAMPLES-APP
COMMERCIAL FLOORING
ADDITIONAL CONTENT CATEGORIES
SFN WEBSITE LISTING
ACCESSIBILITY
- Accessibility Page
- Accessibility Widget
SETUP (one-time)
LITE
CATALOGS
- SHAW Catalogs
- Additional Integrated Catalogs
- Brand List
- ROOMVO Room Visualization
WEBSITE DESIGN
- Website FocusFlooring
- SFN Designed Template
- Custom Designed Site
ADD-ON SERVICE(S)
PROMOTIONS
- Shaw National Sales
- Year-Round Velocity Promotions
- Custom Promotions
LEAD GENERATION ACTIONS
3 Lead FormsEMAIL AUTOMATION
- Auto Email Response
- Email Drip Response
VELOCITY LEAD MANAGEMENT
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- Others Available
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- Strategy
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews by SWELL
- SWELL Review ManagementAdditional
- Web Chat & Text Messaging
SEO
- Shaw Content Optimization
- Technical Optimization (all pages)
- Custom Content Optimization Package
CALL TRACKING
- Phone Leads
- Recording - subject to monthly maximum
- Transcription
RUGS.SHOP ECOMMERCE
ACCEPT ONLINE PAYMENTS
- Credit Card Processing, SWELL or Mountaintop*
- Apply for financing
- E-commerce ready
SOCIAL CONTENT
- Social media links
- Promoboxx Content
- Shaw National Sales
- Year-Round Velocity PromotionsQuarterly
SHAW / SFN CONTENT
BLOG CONTENT (SEO)
PODIUM DISPLAY PROMOTIONS
SAMPLES-APP
COMMERCIAL FLOORING
ADDITIONAL CONTENT CATEGORIES
SFN WEBSITE LISTING
ACCESSIBILITY
- Accessibility Page
- Accessibility WidgetAdditional
SETUP (one-time)
$399 SETUP- $350 / MO
PRIME
CATALOGS
- SHAW Catalogs
- Additional Integrated Catalogs+3 Manufacturer per Category
- Brand List
- ROOMVO Room Visualization
WEBSITE DESIGN
- Website FocusFlooring
- SFN Designed Template
- Custom Designed Site
ADD-ON SERVICE(S)
Choose 1PROMOTIONS
- Shaw National Sales
- Year-Round Velocity Promotions
- Custom Promotions
LEAD GENERATION ACTIONS
4 Lead FormsEMAIL AUTOMATION
- Auto Email Response
- Email Drip Response
VELOCITY LEAD MANAGEMENT
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- Others Available
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- StrategyQuarterly Calls
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews by SWELL
- SWELL Review ManagementAdditional
- Web Chat & Text Messaging
SEO
- Shaw Content Optimization
- Technical Optimization (all pages)
- Custom Content Optimization PackageAdditional
CALL TRACKING
- Phone Leads
- Recording - subject to monthly maximum
- Transcription
RUGS.SHOP ECOMMERCE
ACCEPT ONLINE PAYMENTS
- Credit Card Processing, SWELL or Mountaintop*
- Apply for financing
- E-commerce ready
SOCIAL CONTENT
- Social media links
- Promoboxx Content
- Shaw National Sales
- Year-Round Velocity Promotions
SHAW / SFN CONTENT
BLOG CONTENT (SEO)
1 Blog / MonthPODIUM DISPLAY PROMOTIONS
SAMPLES-APP
COMMERCIAL FLOORING
ADDITIONAL CONTENT CATEGORIES
SFN WEBSITE LISTING
ACCESSIBILITY
- Accessibility Page
- Accessibility WidgetAdditional
SETUP (one-time)
$1,700 SETUP- $750 / MO
PREMIUM
CATALOGS
- SHAW Catalogs
- Additional Integrated Catalogs+5 Manufacturers per Category
- Brand List
- ROOMVO Room Visualization
WEBSITE DESIGN
- Website Focus+ Other Services
- SFN Designed Template
- Custom Designed Site
ADD-ON SERVICE(S)
Choose 2PROMOTIONS
- Shaw National Sales
- Year-Round Velocity Promotions
- Custom PromotionsAdd-On
LEAD GENERATION ACTIONS
6 Lead FormsEMAIL AUTOMATION
- Auto Email Response
- Email Drip Response+ 3 Email Drip Responses
VELOCITY LEAD MANAGEMENT
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- Others Available
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- StrategyMonthly Calls
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews by SWELL
- SWELL Review Management
- Web Chat & Text Messaging
SEO
- Shaw Content Optimization
- Technical Optimization (all pages)
- Custom Content Optimization PackageAdditional
CALL TRACKING
- Phone Leads
- Recording - subject to monthly maximum
- Transcription
RUGS.SHOP ECOMMERCE
ACCEPT ONLINE PAYMENTS
- Credit Card Processing, SWELL or Mountaintop*
- Apply for financing
- E-commerce readyAdditional
SOCIAL CONTENT
- Social media links
- Promoboxx Content
- Shaw National Sales
- Year-Round Velocity Promotions
SHAW / SFN CONTENT
BLOG CONTENT (SEO)
2 Blogs / MonthPODIUM DISPLAY PROMOTIONS
SAMPLES-APP
COMMERCIAL FLOORING
ADDITIONAL CONTENT CATEGORIES
Choose up to 3 Content CategoriesSFN WEBSITE LISTING
ACCESSIBILITY
- Accessibility Page
- Accessibility WidgetAdditional
SETUP (one-time)
$2,900 SETUP- $1,150 / MO
PLATINUM
CATALOGS
- SHAW Catalogs
- Additional Integrated Catalogs+ Unlimited Manufacturers
- Brand List
- ROOMVO Room Visualization
WEBSITE DESIGN
- Website Focus+ Other Services
- SFN Designed Template
- Custom Designed Site
ADD-ON SERVICE(S)
Choose 3PROMOTIONS
- Shaw National Sales
- Year-Round Velocity Promotions
- Custom PromotionsAdd-On
LEAD GENERATION ACTIONS
UNLIMITED LEAD FORMSEMAIL AUTOMATION
- Auto Email Response
- Email Drip Response+ 5 Email Drip Responses
VELOCITY LEAD MANAGEMENT
CRM LEAD INTEGRATIONS
- QFloors
- RFMS
- Others Available
DASHBOARD / ANALYTICS
- INSIGHT Dashboard
- Strategy+ Quarterly Strategy Sessions
SUPPORT
- Email & Phone
- Account Management
RATINGS & REVIEWS
- Website Reviews by SWELL
- SWELL Review Management
- Web Chat & Text Messaging
SEO
- Shaw Content Optimization
- Technical Optimization (all pages)
- Custom Content Optimization PackageAdditional
CALL TRACKING
- Phone Leads
- Recording - subject to monthly maximum
- Transcription
RUGS.SHOP ECOMMERCE
ACCEPT ONLINE PAYMENTS
- Credit Card Processing, SWELL or Mountaintop*
- Apply for financing
- E-commerce readyAdditional
SOCIAL CONTENT
- Social media links
- Promoboxx Content
- Shaw National Sales
- Year-Round Velocity Promotions
SHAW / SFN CONTENT
BLOG CONTENT (SEO)
3 Blogs / MonthPODIUM DISPLAY PROMOTIONS
SAMPLES-APP
COMMERCIAL FLOORING
ADDITIONAL CONTENT CATEGORIES
Unlimited Content CategoriesSFN WEBSITE LISTING
ACCESSIBILITY
- Accessibility Page
- Accessibility WidgetAdditional
SETUP (one-time)
$3,500 SETUP- $1,700 / MO
* with approval
Add-On Services
Included with package
WEBSITE ADD-ONS
- Career & Job Posting
- Custom Payment Integration
- Shop at Home (Scheduler)
- Custom Promos
- Social Feed (Embed)
- IP / Store Finder
- In-Stock
- Additional CRM Integration
CONTENT CATEGORIES
SWELL CUSTOMER ENGAGEMENT
- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
- Payments
- COMPLETE SWELL UPGRADE
LITE
WEBSITE ADD-ONS
- Career & Job Posting
- Custom Payment Integration
- Shop at Home (Scheduler)
- Custom Promos
- Social Feed (Embed)
- IP / Store Finder
- In-Stock
- Additional CRM Integration
CONTENT CATEGORIES
N/ASWELL CUSTOMER ENGAGEMENT
- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
- Payments
- COMPLETE SWELL UPGRADE
UPGRADE: $150/month/location
+ $125/month/per add'l location
PRIME
WEBSITE ADD-ONS
CHOOSE 1- Career & Job Posting
- Custom Payment Integration
- Shop at Home (Scheduler)
- 1 Location
- Custom Promos
- Social Feed (Embed)
- IP / Store Finder
- In-Stock
- Additional CRM IntegrationN/A
CONTENT CATEGORIES
AdditionalSWELL CUSTOMER ENGAGEMENT
- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
- Payments
- COMPLETE SWELL UPGRADE
UPGRADE: $150/month/location
+ $125/month/per add'l location
PREMIUM
WEBSITE ADD-ONS
CHOOSE 2- Career & Job Posting
- Custom Payment Integration
- Shop at Home (Scheduler)
- 2 Locations
- Custom Promos1 Promo/Year
- Social Feed (Embed)
- IP / Store Finder
- In-Stock
Automated In-stock wtih QFloors or RFMS
Client Maintained Data (additional)
- Additional CRM Integration
Available, ask about other options
CONTENT CATEGORIES
Choose 3 CategoriesCabinets
Countertops
Paint
Window Treatments
Kitchen & Bath
Remodeling
Commercial Services
Hardware/DIY,
Interior Design Services
Lighting
Furniture
SHAW Sports Turf
SWELL CUSTOMER ENGAGEMENT
Review Management - 1 Location- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
- Payments
- COMPLETE SWELL UPGRADE
UPGRADE: $150/month/location
+ $125/month/per add'l location
PLATINUM
WEBSITE ADD-ONS
CHOOSE 3- Career & Job Posting
- Custom Payment Integration
- Shop at Home (Scheduler)
- Multiple Locations
- Custom Promos1 Promo/Year
- Social Feed (Embed)
- IP / Store Finder
- In-Stock
Automated In-stock wtih QFloors or RFMS
Client Maintained Data (additional)
- Additional CRM Integration
Available, ask about other options
CONTENT CATEGORIES
Unlimited CategoriesCabinets
Countertops
Paint
Window Treatments
Kitchen & Bath
Remodeling
Commercial Services
Hardware/DIY
Interior Design Services
Lighting
Furniture
SHAW Sports Turf
SWELL CUSTOMER ENGAGEMENT
Complete Swell Solution - 1 Location- Display Reviews
- Generate Reviews
- Webchat
- Scheduling
- Text Messaging
- Surveys
- Payments
- COMPLETE SWELL UPGRADE
+ $125/month/per add'l location
Bonus* Business Management Software
- Business Management Software
- Invoicing
- Inventory
- Job Costing
- Product Catalogs / B2B
- Catalog Pricing
- Quotes / Sales Orders
- Purchase Orders
- Accounting via Quickbooks Online
- Additional Integrations Available
- Credit Card Processing**
*Must sign up at convention and put in use by March 1, 2023. **Usage covers 3 User Licence after 6 months
LITE
- Business Management SoftwareIncluded
- Invoicing
- Inventory
- Job Costing
- Product Catalogs / B2B
- Catalog Pricing
- Quotes / Sales Orders
- Purchase Orders
- Accounting via Quickbooks Online
- Additional Integrations Available
- Credit Card Processing**
*Must sign up at convention and put in use by March 1, 2023. **Usage covers 3 User Licence after 6 months
- 3 User License & Training
- First 6 months included, a $1700+ Value
PRIME
- Business Management SoftwareIncluded
- Invoicing
- Inventory
- Job Costing
- Product Catalogs / B2B
- Catalog Pricing
- Quotes / Sales Orders
- Purchase Orders
- Accounting via Quickbooks Online
- Additional Integrations Available
- Credit Card Processing**
*Must sign up at convention and put in use by March 1, 2023. **Usage covers 3 User Licence after 6 months
- 3 User License & Training
- First 6 months included, a $1700+ Value
PREMIUM
- Business Management SoftwareTo be quoted
- Invoicing
- Inventory
- Job Costing
- Product Catalogs / B2B
- Catalog Pricing
- Quotes / Sales Orders
- Purchase Orders
- Accounting via Quickbooks Online
- Additional Integrations Available
- Credit Card Processing**
PLATINUM
- Business Management SoftwareTo be quoted
- Invoicing
- Inventory
- Job Costing
- Product Catalogs / B2B
- Catalog Pricing
- Quotes / Sales Orders
- Purchase Orders
- Accounting via Quickbooks Online
- Additional Integrations Available
- Credit Card Processing**
Some of our Partners
Step 2. Choose Your Advertising Plan
Velocity offers custom advertising plans and can also customize a plan for your store.
While larger plans result in more leads, selecting the plan that best fits your budget is important to us. Advertising plans start at $500/mo for Google Ads or Social Media channels like Facebook or Instagram. Add-on other advertising channels in the future, including Streaming Ads (OTT), Geofencing, Google My Business Ads, YouTube, TikTok, and more.
$500/month
$250 SETUP FEE
$750/month
$250 SETUP FEE
$1,000+/month
$400 SETUP FEE
CUSTOM
Advertising Campaigns
When it comes to determining your budget, the U.S. Small Business Administration recommends budgeting 7% - 8% of gross revenues for marketing. According to Emarketer, 47% of that budget should be devoted to digital advertising.
Step 3. Select Additional Services
Only Velocity offers SFN members an entire marketing agency and services as your partner. And any or all of these services can be added at any time (priced by service). From Geofencing to OTT Streaming Ads to Google My Business services, the Velocity team is ready to help implement all your digital marketing plans.
Advertising Services
GOOGLE ADS
Complete Google Ads targeted to your customer, in their neighborhoods, communities and cities you serve.
SOCIAL ADVERTISING
Serve Facebook, Instagram, Pinterest and TikTok ads. Custom social marketing posting and advertising campaigns available.
GEO-FENCING
Build a "virtual fence" around your competitor and target their customers to drive them to your store(s)!
OTT ADVERTISING
Over-the-Top Digital Video Advertising (Streaming Ads) reaches in-market customers over the devices and apps they're watching video on today.
Marketing Services
EMAIL / TEXT
Customer email marketing, text messaging alerts and communications to your customers.
CONTENT MARKETING
Custom content: blog posts, custom promotions, custom landing pages and more.
SEO PACKAGES
Complete SEO packages with keywords strategies, content, technical structure, directory listings, optimizations, more.
ECOMMERCE
A website add-on option available on Premium and Platinum sites. Schedule a meeting with our team today to see if this is right for you.
GOOGLE MY BUSINESS
Manage & optimize your business listings by location every month by updating promos, postings, photos and more.
VIRTUAL HOME SERVICE
Real-time video & audio chat with advance customer service tools. Helps power your virtual sales and client support. Learn more at vhs.live.
SWELL
Power review management, chat, messaging, scheduling, payments and more.
SAMPLESAPP
An all-inclusive app specifically designed for flooring retailers to better manage, track and report showroom flooring samples.
